Strategy | Monetization | Positioning

Marketing for work that matters

I help people and organizations untangle their knowledge, reach those who need it, and get paid for it.

People doing the most meaningful work are usually the least equipped to sell it.

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Educators, practitioners, consultants, or creatives know their knowledge and expertise matter.

Most were never taught how to turn it into a living, let alone make the most of the opportunities online.

And the same goes for organizations wanting to package their expertise into paid services, training, or educational programs.

The internet has opened new ways to share what you know and get paid for it, but nobody hands you a map. And doing it yourself can feel like a second (or third) job: you have to learn about sales, branding, software… and don’t get me started on taxes!

How can people be good at the work AND good at business?

I’m glad you asked. Let’s get you there.

How can I help you?

Whether you’re working independently or with a team, I help you make sense of the possibilities, decide what to build and move forward with clarity and confidence.

For individuals

Your expertise is worth more than you think.

For educators, practitioners, consultants or creative professionals who want to earn from what they know through digital products, programs or services.

You'll know what to build, who it's for, and how to sell it.

For organizations

You've built something meaningful. Make it reach further and earn more.

For nonprofits, social enterprises, and community or cultural organizations with a program, method or body of expertise they want to relaunch, repackage, or take to new audiences and partners.

More reach. More revenue. More impact.

Why work with me?

I started my career in advertising, working for local LATAM brands and global ones like Pizza Hut and McCain.

I learned how to grab attention and make people buy.

But I quickly realized that I wanted to use my skills for a different kind of work.

The big brands already had excellent marketers, and I wanted to work for something that mattered to me. Against the advice of many, I quit and moved to a new country to start fresh.

Eight years later, I've worked across higher education, nonprofits, arts and culture, and social impact. I've co-written and advised on proposals behind more than $500,000 in funding, turned complex knowledge into programs and strategies, and become a published author with my card deck, Creating with Nature.

I've learned a lot from marketing, sales, and online business.

I believe in making money. Profit gives good work the resources and independence to continue.

But I don’t believe you should have to become a “business bro”, hustle 24/7, optimize every aspect of your life or turn your personality into trendy content to succeed.

There is another way to build. I know it, I’ve done it, and I can help you get there.

The internet doesn't need more noise. It needs you.

You’ve got questions. I’ve got answers.